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Home » Grooming » How to Use Hair Clay

How to Use Hair Clay

Updated: February 8, 2026 by David Em
Next Level Gents may earn a commission on purchases made from affiliate links on this page.

Hair clay is one of the most versatile and best hair styling products. Learn everything you need to know about using hair clay.

Man looking to the side and styling his hair with clay.
Photo courtesy of Canva.

What’s hair clay?

When it comes to hair styling products, clay is one of the most popular and effective options. Hair clay is excellent because it offers a matte, natural-looking finish and a medium hold. You can also find clays with light and strong holds, but a medium hold is a classic characteristic of hair clay.

The best part about hair clay is that it works for almost every hairstyle. It’s also good for everyday use because the matte finish and medium hold work well with loose or messy hairstyles that require a hold or volume. While it gives your hairstyle a good hold, it’s also pliable. You can touch it and restyle it without worrying about losing the hold.

Additionally, you won’t have to worry about your hair crunching or flaking. If you want a formal hairstyle with a high shine, use a wax or pomade. Otherwise, clay is your best option.

Whether you have short, medium, or long hair, hair clay will work for you. Hair clays are often made with kaolin or bentonite. Many of them also have other nourishing oils and ingredients that help with the hold, scent, and benefit your hair and scalp.

As a side benefit, clay is the best choice if you have oily hair because it neutralizes the oil. It’s also great if you have thin hair because it’ll give your hair a fuller appearance. Hair clay offers such a great hold that you would think it’s difficult to wash out.

However, washing it out is surprisingly easy. Most come right out with water, while others may require shampoo. Despite some needing shampoo, you only need to clean them once. You won’t have to go through cycles to get it out. Clays wash out very easily.

When you’re shopping for hair clay, you’ll find that there are so many products available. Great hair clay is solid and offers a matte finish.

How to use it

Regardless of your hairstyle, the steps are the same. Take the following steps to style your hair with clay:

  1. Start with clean hair and towel-dried hair that’s free of product residue and slightly damp.
  2. Use a hairdryer to create the shape of your hairstyle if you have long hair. With short hairstyles, you can skip the hairdryer.
  3. With clean hands, scoop a dime or pea-sized amount with your finger.
  4. Warm up the clay in your hands by rubbing them together.
  5. Start in the back and spread the clay evenly throughout your hair, including the underside.
  6. Style your hair. Use a comb or brush to create the shape and volume that you want. If you don’t want a perfect look, just use your hands.
  7. Check all sides to make sure it’s what you want. You can use a little more clay or hairspray for flyaways.

For the amount, less is more. If you have shorter hair, you can use less, and with longer hair, you’ll need more.

However, a pea-sized amount is a great place to start because you can always add more. Also, warming up the clay is one of the most important steps. It prevents lumps and clumps in your hair when you’re applying it. It also makes it easier to work through your hair.

Thanks to clay, you’ll have a perfect and effortless hairstyle. Throughout the day, you can restyle it, as clay gives you a firm hold, but it’s still pliable. When you restyle your hair, make sure you have access to hand sanitizer or a sink because you’ll feel residue on your hands due to the nature of the clay.

It’ll leave your hands a bit sticky, so wash them after you restyle your hair. If you haven’t used clay before, you’ll notice it’s stiff right after you finish styling your hair with it. Give it some time to sit. After about 15 minutes, you’ll notice that it feels more relaxed.

Recommended hair clays

To save you time from trial and error, the following are the absolute best hair clays.

Layrite Cement Clay

Container of Layrite Cement Clay.
Layrite Cement Clay offers a high hold and matte finish. It’s also water-soluble, meaning it’s easy to wash out. Photo courtesy of Layrite.

Layrite Cement Clay is incredible because it meets all the criteria of perfect hair clay. Plus, it’s made in the USA. It has a high hold, so your hair will stay in place all day. It also offers a matte finish, perfect for messy or dry structured hairstyles.

Washing out the clay is easy, as Cement Clay is water-soluble. You can clean your hair with just water. The Cement Clay also has Layrite’s signature mild cream soda scent. Overall, Layrite’s clay is the first one you should consider.

Hanz de Fuko Claymation

Hanz de Fuko Claymation container.
Hanz de Fuko Claymation offers a high hold while nourishing your hair with natural ingredients. Photo courtesy of Hanz de Fuko.

Claymation is Hanz de Fuko’s most popular hair styling product. Claymation is a clay-wax hybrid. So, it’ll have a semi-matte finish. While it claims a super high hold, it’s more of a regular high hold. It’s still an incredible product. Hanz de Fuko’s Claymation has a nice scent, as it’s earthy with a hint of citrus.

The key ingredients are beeswax, bentonite, and kaolin, three classic ingredients for hair clay. It also has jojoba oil, castor seed oil, and sunflower seed oil for nourishment.

Kevin.Murphy ROUGH.RIDER Strong Hold. Matte Clay

Kevin.Murphy hair clay container.
Kevin.Murphy ROUGH.RIDER is a well-loved hair clay. It goes into your hair and styles it easily. Photo courtesy of Kevin.Murphy.

ROUGH.RIDER by Kevin.Murphy is a unique hair clay because it has an oily and gritty texture. However, it’s not greasy. It also spreads throughout your hair easily and is very moldable.

The hold is incredibly high for all types and lengths of hair. Plus, it has a light and elegant scent. While ROUGH.RIDER is an excellent hair clay; it’s hard to wash out. It’s not the oil that’s the problem; it’s the grittiness that’s left on your hair.

As long as you’re fine with doing a deeper clean when you wash it out, ROUGH.RIDER is a must-try hair clay.

Lockhart’s Authentic Matte Clay

Container of Lockhart's Authentic matte clay.
Lockhart’s Authentic Matte Clay offers a medium hold and matte finish. It’s best for loose hairstyles. Photo courtesy of Lockhart’s Authentic.

If you have a messier hairstyle or one that doesn’t need to be perfectly shaped, Lockhart’s Authentic Matte Clay is your ideal product. The primary ingredient is beeswax. However, it offers easy application when styling your hair. The best part is the natural and effortless look. The clay has a subtle scent of lavender, earthy moss, and musk. It’s also made in the USA.

Smooth Viking Hair Styling Clay

Container of Smooth Viking Styling Clay.
Smooth Viking Styling Clay is a very popular hair clay because it’s cheap and offers a powerful hold. Photo courtesy of Smooth Viking.

The Styling Clay from Smooth Viking is one of the cheapest. However, it works well due to its powerful hold and matte finish. It’s a reliable hair clay with natural ingredients. The clay is free of oil, making it easy to wash out.

There are two drawbacks: size and smell. It has a unique and subtle smell that isn’t the best. Also, it comes in a 2-ounce container, which is smaller than its competitors. If you want a low-cost and proven hair clay, Smooth Viking is the one.

Conclusion

Hair clay is one of the best hair styling products for everyday use. It gives your hair a matte finish while offering a medium hold that’ll stay all day long. It also works with almost every hairstyle that doesn’t require a shiny finish. Now that you know how to use hair clay and why it’s such a great product, pick some up today.

Headshot of David Em.

David Em

Founder and Editor

David Em is the Founder and Editor of Next Level Gents, a men’s lifestyle blog. Since 2018, David’s mission has been about helping men build confidence through style, fitness, and grooming. He lives in Kansas City with his wife and daughter. He’s passionate about men’s fashion, cycling, and cooking.
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Hi, I’m David Em. I’m the Founder and Editor of Next Level Gents, a men’s lifestyle blog I started in 2018. I live in Kansas City with my wife and daughter. My goal is to share in-depth advice and tips to help you dress well and elevate your life. Learn More About Me

 

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